Media Placements – 04/04/2022

Mushrooms in the News: 04-04-2022

The National Provisioner released an article detailing the success of burgers throughout the COVID-19 panic, citing mushrooms both blended and as toppings as one of the most popular burger ingredients.  According to Anne-Marie Roernik: “Meat still wins as the majority ingredient, typically around 70 percent, but by adding things like mushrooms, kale, carrots, etc., the vegetables give the burger a health halo boost,” says Roerink. “Additionally, many taste tests show that people actually prefer the taste and texture of some blended items, so there are added advantages there as well”. Supermarket Perimeter also noted the success of the Blended burger, citing health and flavor benefits as two major drivers.

Clean Eating released an article highlighting the nutritional value of mushrooms, namely in their support of mental health. The Chicago Tribune also released a blended meat/mushroom sauce recipe, bringing the Blend back to the forefront of the food conversation yet again. Fox News also called out mushrooms as one of their healthy vegetable choices.

CONSUMER

• Mind Your Mushrooms – Clean Eating
• Best Vegetable for Health – Fox News
• Secret ingredient brings huge flavor to meat sauce – Chicago Tribune
• Balsamic Roasted Portobellos with Fried Eggs – Clean Eating
• One of the Bay Area’s Best Burgers Is at This UCSF Hospital – Medium
• 12 Natural Ways to Boost Your Immune System – Medium
• Mushroom Risotto – Well Plated
• Chicken Mushroom Dijon – AllRecipes
• Air Fryer Mushrooms – Kitchn

TRADE

• 2022 Burger report: Putting extreme back into comfort foods – The National Provisioner
• Blends: health, variety drive surge in demand – Supermarket Perimeter

SOCIAL/DIGITAL

Top Posts

This week’s top posts included a twist on the classic shepherd’s pie recipe, as well as a shout-out to #NationalAgDay.

Post Performance:

• Impressions: 22,215
• Engagements: 1,528
• Reactions: 377
• Comments: 12
• Shares: 101

Engage with this post on Facebook, Instagram, and Twitter.

Post Performance:

• Impressions: 17,835
• Engagements: 1,061
• Reactions: 397
• Comments: 12
• Shares: 54

Engage with this post on Facebook, Instagram, and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.