Media Placements – 04/12/19

Mushrooms in the News: 4-12-19

This week, RD Annessa Chumbley included blended burgers in a roundup of 2019 wellness food trends on Today in Nashville.

On the trade front, Food Navigator covered the Applegate Blended Burger and The National Provisioner mentioned The Blend in an article about consumer demand for more diverse burger options – from different types of protein to the addition of vegetables or grains.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• Today in Nashville – WSMV
• Earth Day Prep: Make an Earth Decade Plan – Earth 911
• Food Trends in 2019: Mushrooms – Lose it Blog
• Mushrooms…Yum, Yum – The Paris Post Intelligencer (TN)
• Stuffed Portobello Mushrooms – The Paris Post Intelligencer (TN)

Trade

• New products from Applegate deliver consumer demand for three ‘C’s – clean, craveable and convenient – Food Navigator
• Blends Without End – The National Provisioner

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

This week, we kept mushrooms top of mind with fans by sharing sauteing tips and content, including a helpful “how to” video and Social Polls. More than 2,000 people voted and many shared their own mushroom sauteeing tips and tricks.