Media Placements – 04/24/2023

The Washington Post recently highlighted specialty mushrooms recent boom stating, “People are eager for cheaper, more accessible meat substitutes, and more unusual mushroom varieties are appearing at farmers markets and on restaurant menus. The Agriculture Department reported that specialty mushroom sales in the 2021-2022 growing season rose 32 percent over the previous year.”

Perishable News and Produce Blue Book highlighted Checkers & Rally’s newest menu item featuring mushrooms. The publication shared a quote from Pam Smith, foodservice consultant for the Mushroom Council, stating, “Mushrooms are sprouting on menus all throughout the nation this spring, and one of the most delectable are these incredibly delicious items offered by Checkers and Rally’s, which is such a beloved chain.”

Media + Social Digital Highlights

CONSUMER

• 30 Dinner Recipes Mom Will Ask You To Make Again & Again – Yahoo! Life 
• Queso Fundido with Roasted Mushrooms – Good Housekeeping 
• A practical guide to springtime healthy eating  – MSN 
• Hearty Breakfast Skillet – Chicago Tribune 
• Specialty mushrooms are booming – Washington Post 
• Delicious Portobello Mushroom Burgers – The Cookful 
• Noodles with Shitake Mushrooms, Napa Cabbage & Tofu – The Vegan Atlas 
• Best Marinated Mushrooms – Chef Jar 
• Barbecue Cooking is Especially Welcome in the Spring – Delicious Food
• How to Make the Most of Mushrooms – Today Headline 
• New Old Fashioned – BitterSweet 
• Chili-Lime Mushroom Tacos – Times Weekly 

TRADE

• Checkers & Rally’s Welcomes Spring with Mushroom Mania Across Burgers and Sides – Perishable News
• Checkers & Rally’s expand mushrooms on menus – Produce Blue Book 

MUSHROOM COUNCIL SOCIAL/DIGITAL

Our top posts this week featured the new sustainability fact animation (electricity used in growing mushrooms) as well as a recipe voting post that inspired hundreds of engagements.

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The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.