Media Placements – 04/26/19

Mushrooms in the News: 4-26-19

The Blended Burger Project™ is starting to gain traction in outlets including Fox 2 News, Eater Charleston and Perishable News.

Additionally, Wall Street Journal spotlighted the growing trend of mushroom jerky, and Family Circle mentioned The Blend as a tip for adding moisture to turkey burgers in an article titled “Family Dinners.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• Blended Burger Project – Fox 2 News (St. Louis)
• Charleston’s 17 Essential Burgers – Eater Charleston
• Family Dinners – Family Circle
• The Merry Mushroom Festivals of May – Worth the Trip (NBC Los Angeles)
• Now Your Jerky is Vegan and Made of Mushrooms – The Wall Street Journal (online)
• Are Mushrooms Really the Next Big Supplement for Athletes? – Yahoo
• Build a better burger – The Record.com (Canada)
• The Best Places in the World to Travel if You Love Mushrooms – Travel + Leisure
• Food Scientists Discover 4 Hidden Benefits of Mushrooms for Your Health – Inverse.com
• Feeding the Future – Yale Daily News
• How to Make Spaghetti with Mushrooms, Marsala and Mascarpone by Rachael – Yahoo (originally on Rachael)
• Enjoy Mushrooms in New Ways – NickEatFood
• Turkey Mushroom Sliders – 101 Food Travel

Trade

• Mushroom Council’s Partnership with Bon Appetit Takes Blended Burger Project to Home Kitchens – Perishable News
• Mushroom Council’s Partnership with Bon Appetit Takes Blended Burger Project to Home Test Kitchens – Produce Blue Book
• Mexico’s Mushrooms – El Restaurante
• Phillips Mushroom Farms Introduces organic white and brown mushrooms – The Produce News
• New environmentally friendly packaging improves shelf life of mushrooms – Fresh Plaza

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

This week, Mushroom Council and Blenditarian celebrated Earth Day. Fans were excited to learn about mushroom sustainability and what little resources they need to grow.

Tweets garnered 12.9k impressions and 1.2k engagements!