Media Placements – 04/26/2021

Mushrooms in the News: 04-26-2021

TODAY.com shared an article on all things mushrooms this week, including a guide on how to clean/prep and cook mushrooms. Blended burgers were mentioned as a way to incorporate mushrooms into burger recipes, noting that “you can make a blended burger with a half beef, half mushroom mixed patty,” with link to James Beard Foundation Blended Burger Project winner Logan Guleff’s Mushroom Monster Burger.

A recent article from Flavor & The Menu provided encouragement and inspiration for chefs to include mushrooms on their restaurant menus. The article explains that “Mushrooms have been finding their way into more menu applications for a while now. As evidence, simply look to the proliferation of the blended burger on menus nationwide. But with today’s spotlight on immunity, mushrooms’ nutritive properties have come into deeper focus, and both retail and foodservice are leveraging their proven benefits in wildly creative ways.”

Mondelēz International’s Snacks & Dessert Solutions website included mushrooms as a taste trend for summer, explaining that mushrooms are a great way to “tap into plant-based and comfort food trends in new ways […].”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Mushroom for improvement: How to cook with these flavorful fungi – TODAY
• 11 Brands With Sustainable Practices To Check Out This Earth Day – Forbes
• A Guide to Types of Mushrooms – Blue Apron
• 20 High-Protein Vegetables to Add to Your Diet – PureWow
• Mushrooms Are Big Business In Chesco, As Grant Aids Ag Industry – Patch
• Mushroom Ragout with Herbed Ricotta & Pappardelle – EatingWell
• The best mushroom recipes – The Takeout
• The Roasted Mushroom Salad You’ll Want to Pair With Everything – Mashed

TRADE

• Marvelous Mushrooms – Flavor & The Menu
• Summer 2021 Flavor Trends – Snacks & Dessert Solutions
• Sea Scallops with sweet potato and pumpkin – Restaurant Hospitality

SOCIAL/DIGITAL

Top Posts

The top social posts this week included a post that asked Facebook fans to tell us which mushroom variety they’d reach for and a post for Day of the Mushroom.

Post Performance:

• Impressions: 10,922
• Engagements: 1,885
• Reactions: 1,137 (white button received the most “votes”)
• Comments: 318
• Shares: 47

Like, comment and share this post on Facebook.

Post Performance:

• Impressions: 32,178
• Engagements: 3,172
• Reactions: 1,359
• Comments: 64
• Shares: 323

“Vote” for which variety you’d select on Facebook.