Media Placements – 07/12/19

Mushrooms in the News: 6-12-19

Hope everyone had a great fourth! This week, we are seeing strong trade coverage as a result of two major announcements: ‘Blended Burgers Now on Menus in All 50 States’ and ‘Mushroom Council and Bon Appétit Award $25,000 for a Blended Burger.’

The Kitchn posted a story titled, ‘Mushrooms: The Best Ways to Pick Them, Cook Them and Eat Them’ noting “Mushrooms are the little luxuries of the vegetable world…”

BBP broadcast coverage continues to appear in major markets including Los Angeles, Atlanta, LA, Portland, Cleveland, Minneapolis and San Diego.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• Red Star Tavern – KGW Tonight with Cassidy (Portland)
• People Food Awards 2019: The Best Supermarket Products of the Year – People.com (slide 22, Best Turkey Burger)
• 5 local restaurants compete in eco-burger contest hosted by James Beard Foundation – City Pages (Minneapolis)
• Marc restaurant and Bar Blended Burger – Good Day Atlanta
• Mushroom Blended Burger at Pechanga Resort – Good Day LA
• Blended burger Project at Pechanga – Good Day San Diego
• Michael Grieve – Tartine Bistro’s Blended Burger Project! – Live on Lakeside (Cleveland)
• 9 Ways to Sneak more Veggies into Your Day – My Fitness Pal
• Mushroom: The Best Ways to Pick Them, Cook Them, and Eat Them – The Kitchn
• Zero Restaurant’s Royale burger gets a sustainable twist, blended with mushrooms for James Beard challenge, through July 31 – Charleston (S.C.) City Paper
• The ballpark chow at Everett Aquasox games hits to all fields – Herald.net
• Beef Bits Brief: Blended burgers hit nation – Western Livestock Journal
• The Plant-Forward Grill: More Plants, Less Meat – Bon Appetit Management Co.
• 7 Self-Care Strategies for Managing Diabetes this Summer – Diabetes Forecast
• Pique Your Culinary Curiosity with These Trends – Influential Magazine
• June 2019 Look Back – The Florida Travel Girl
• Disney World reveals full menus for 2019 Epcot International Food & Wine Festival – InsideTheMagic.com

Trade

• Mushroom Council, Bon Appétit award $25,000 for blended burger – The Packer
• Mushroom Council and Bon Appétit award $25,000 for blended burger – PerishableNews.com
• Meat Lovers Unite – Flavor & The Menu
• Plant Power – Flavor & The Menu
• Blended Burgers now on menus in all 50 States – Produce Retailer
• Commodity boards support foodservice sector, chefs – The Packer
• Blended Burgers Now On Menus in All 50 States – PerishableNews.com
• Blended Burgers Now On Menus in All 50 States – Produce Market Guide
• Mushroom Blended Burgers Now On Menus in All 50 States – Fresh Plaza
• Blended Burgers Now on Menus in all 50 States – The Packer
• Blended Burgers – AgDay
• Laurelwood Brewing Backyard BBQ In the Brewery New Can Beer Release – Brewpublic.com

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

After nearly 400 original blended burgers entered into the first-ever Blended Burger Project: Home Edition, Mushroom Council and Bon Appétit have awarded one home cook $25,000 for their winning blended burger recipe:

Pork and Shiitake Larb Burgers by Rachel Johnson of Austin, TX

“This burger is inspired by a traditional Thai meat ‘salad’, lending its bold flavor to a sweet and spicy sauce, savory peanuts, and a generous helping of fresh herbs. The addition of shiitake mushrooms offsets the richness of ground pork in the patty and a bright and crunchy salad ties the whole burger together for a mix of crunchy, salty, savory, and sweet.”