Media Placements – 07/25/2022

Mushrooms in the News: 07-25-2022

U.S. News took a look at rising food prices and offered tips for extending grocery budgets – with mushrooms among its recommendations, with one R.D. noting: “I love creating a mushroom meat blend by cooking together one pound of finely chopped mushrooms with one pound of ground meat. Not only does this bulk up those more expensive ingredients, it also provides extra nutrients like B vitamins, vitamin D and potassium without adding extra calories or fat.”

Mushrooms continued showing up as a key ingredient among many top-tier outlet recipes over the past week. From Michael Symon’s Marsala and Mushroom Pasta Bake on Food Network, to Eating Well sharing their recipe for Linguine with Mushroom Sauce, with Bon Appetit featuring their take on Kolbi-Style Steak and Mushroom Lettuce Wraps. Delish showcased mushrooms 101 for air fryers. 

On the partnership front, one chef leveraged his entry into the Food Network Blended Burger Contest to earn coverage, while Mashed profiled Food Network chef Kardea Brown, noting her role in showcasing the contest and blending.

Media + Social Digital Highlights

CONSUMER

• Kolbi-Style Steak and Mushroom Lettuce Wraps – Bon Appetit
• Local chef enters burger to Food Network competition – Southwest Times
• 21 Cheap Foods to Buy When You’re Broke – US News
• How to Make Linguine With Mushroom Sauce – Eating Well
• Air Fryer Mushrooms and Onions – Delish
• Michael Symon’s Marsala and Mushroom Pasta Bake – Food Network
• Why you can’t really overcook mushrooms – PBS
• Creamy Broccoli & Mushroom Casserole – Eating Well
• Caramelized Mushrooms – Cheerful Choices
• The Untold Truth Of Kardea Brown – Mashed
• How To Cook Mushrooms – Delish
• Pressure-Cooker Thai Sweet Chili Pork Bowls – Taste of Home
• Who’s hungry? This Caprese-stuffed mushroom recipe is sure to delight your tastebuds – WQAD (Quad Cities)
• Veggie Fajitas – Taste of Home
• Homemade Mushroom and Swiss burgers fresh off your grill – WAGM8 (Maine)
• Savory Neatloaf with Lentils, Chickpeas, Mushrooms, and Veggies – MSN
• One Immune-Boosting Super-Ingredient Used 3 Ways: Mushrooms – Healthline
• Make ’Shroom at the Table: Five Fungi Worth Cooking Now – Bloomberg

TRADE

• Data shows mushrooms offer value as inflation rises – Produce Blue Book
• American Mushroom Institute: Data shows mushrooms offer consumers value – The Packer
• Food trends are driving the demand for specialty mushrooms – HortiDaily

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included a link to an oyster mushroom prep article by The Kitchen, as well as a post that encouraged readers to share their own custom grazing boards through emojis.

Post Performance:

• Impressions: 4,966
• Engagements: 340
• Reactions: 305
• Comments: 12
• Shares: 0

Engage with this post on Instagram and Twitter.

Post Performance:

• Impressions: 1,145
• Engagements: 80
• Reactions: 73
• Comments: 2
• Shares: 0

Engage with this post on Instagram and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.