Media Placements - 08/14/19 – The Mushroom Council

Mushrooms in the News: 8-14-19

Blended Burgers continue to be mentioned as a better option for meat eaters in articles about the plant-based movement, including a recent story in U.S. News and World Report.

EatingWell shared a story about “5 Amazing Health Benefits of Mushrooms.”

Flavor & The Menu included The Blend as a “Modern Move” to “bring produce into traditional meat formats.”

Share these headlines and social highlights from August 7 – August 14 with your networks.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

Are Meatless Burgers Really Healthier? – U.S. News and World Report
5 Amazing Health Benefits of Mushrooms – EatingWell
College students expect lots of healthy options when eating on campus – Chicago Sun Times
Local Chef in National Burger Competition – Hometown News (Brevard County, Florida)

Trade

Blended burger concept may spark retail sales, marketers say – The Packer
Stephanie Izard’s Blended Burger – Foodservice Director
Meat Lovers Unite – Flavor & The Menu
Mushroom Growers Facing Rising Costs – PerishableNews.com
Mushroom supplies could be tight going into fall – The Packer
Bush’s Best Offers Blended Burger to Foodservice – Southeast Produce Weekly

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

As a precursor to our Mushroom Month activities, Mushroom Council partnered with several foodie influencers to drum up buzz around mushrooms as a staple in everyday meals – both on their own or as a part of The Blend. Our influencer partners created recipes and shared them with their communities of followers through blogs and social posts, which will be reshared by more influencers during September to extend the reach of the content event further.

Share, engage and comment on the mushroom recipe posts below!

Plating and Pairings: 30-Minute Thai Mushroom Salad
https://www.platingsandpairings.com/30-minute-thai-mushroom-salad-vegan/

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