Media Placements – 08/19/2020

Mushrooms in the News: 08-19-2020

Mushroom-Blue Cheese Turkey Burgers were featured in Allrecipe’s Favorites You Love section in the August/September print issue. The blended burger recipe has been saved 18,447 times on Allrecipes.com since originally posted online in 2003.

Mindbodygreen shared a list of mushroom types this week. In addition to highlighting flavor profiles each variety has to offer, the article also includes details on nutritional benefits.

The Blended Burger Project and multiple retail blended burger products were mentioned as examples of how retail and foodservice are adjusting to meet the growing trend of the flexitarian diet and demand for protein blends.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Mushroom-Blue Cheese Turkey Burgers – Allrecipes
• 13 Types of Mushrooms + The Best Ways to Use Them – mindbodygreen
• ANNOUNCING: Winners of Burgher Battle, presented by Pittsburgh City Paper and PA Beef Council – Pittsburgh City Paper
• Kelly Rizzo’s Italian Chili – OK!
• Mushroom and goat cheese sandwich is vegetarian bliss – The Chicago Tribune
• Cheesy Mushroom Tartlets – Southern Living
• Jamie Olver’s mushroom spaghetti cake is a bonkers but budget-friendly family meal – Real Homes
• Keto Cajun Shrimp Stuffed Mushrooms – I Breathe I’m Hungry
• One Pot Chicken and Mushroom Orzo – Damn Delicious
• BBQ Vegan Pulled “Pork” Sandwich with Mushroom – From the Comfort of My Bowl
• Mushrooms Are The New Skincare Ingredient To Look Out For – Miss Malini

TRADE

• Blended Proteins: A Healthy Balance for Retailers and Flexitarians – Shelby Report of the Midwest
• Product Developers are Paying Closer Attention Than Ever to the Versatility of Vegetables – Prepared Foods
• Mushroom volume rebuilding after pandemic-related shortages – The Packer
• Growers elevate packaging options – The Packer

SOCIAL/DIGITAL

Top Posts

This week’s top posts include a recipe for blended Better-Tasting Breakfast Sausage. Comments on the post included: “Look delicious,” “that sounds good” and “I’m going to try this.” Additionally, a how-to video on roasting mushrooms was among posts with the top engagement.

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Post Performance:

• Impressions: 8,101
• Engagements: 661
• Reactions: 139
• Comments: 10
• Shares: 44

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Post Performance:

• Impressions: 6,675
• Engagements: 169
• Reactions: 82
• Comments: 7
• Shares: 20