Media Placements – 09/12/2022

Mushrooms in the News: 09-12-2022

In a major national spotlight for mushrooms, The Today Show featured a lengthy section with cookbook author Samah Dada launching a series called “How to Eat Plants,” noting the first episode focuses almost solely on mushrooms. Live in studio, she previewed the series showcasing mushrooms as a “hearty, meaty” central ingredient, serving up portabella and shiitake stuffed ‘Mushroom Tacos’ to the entire on-air cast. 

With National Mushroom Month upon us, retail and produce trades spotlighted Mushroom Council’s “Mushrooms are the Answer” campaign that showcases how mushrooms resolve several challenges consumers face in the kitchen. Progressive Grocer noted that that industry is “reading the room” correctly by making the connection to mushrooms addressing inflationary pressures. The second half of the story also notes that “this is where mushrooms come in” for retailers as a solution by cross-merchandising with the meat case. Other trades covering the campaign include The Packer, Produce Blue Book, Produce News and Perishable News. 

A feature story showcasing how incorporating mushrooms can help stretch grocery dollars continues to earn coverage nationwide, with more than 2,500 outlets since late August now running the “A Savory Solution to Stretch Your Grocery Budget” story. The St. Louis Post Dispatch was among fresh outlets featuring it in recent days. 

Tasting Table shared their recommendation on the best type of mushrooms to pair with steak (spoilers: it’s crimini). Richard Blais, a Top Chef veteran, shared one of his favorite mushroom recipes on the Rachael Ray Show. Delish also included a few mushroom-centric dishes in their article “29 Side Dishes to Turn Your Meatloaf Into a Meal”.

Media + Social Digital Highlights

CONSUMER

• Samah Dada explores mighty mushrooms on the premiere of ‘How to Eat Plants’ – Today Show
• Mushroom ‘Taco’ Meat – Today Show
• Get the Most with Your Food Budget: Ground Beef & Beyond – Big Y
• A Savory Solution to Stretch Your Grocery Budget – St. Louis Post-Dispatch (syndicated in 2,500+ outlets)
• A Homemade Crunchy Mushroom Wrap to Save Your Grocery Budget – South Florida Reporter
• Speedy Skillet Chili – Southern Living
• Vegan BBQ Pulled Mushrooms Sliders – Veg News
• 10 Ground Beef and Mushroom Recipes (Easy Dinner Meals) – Insanely Good
• From vegan meatballs to ice cream sundaes, airlines are revamping in-flight menus – CNBC
• The Best Type Of Mushrooms To Pair With Your Steak – Tasting Table
• Creamy Grilled Corn Salad Served in Grilled Portobello Caps | Richard Blais – Rachael Ray Show
• 29 Side Dishes To Turn Your Meatloaf Into A Meal – Delish
• Switch up your Labor Day Grilling – WGN-AM (Chicago, IL)
• Edamame Umami Burgers – Caitlin Havener

TRADE

• Mushroom Council uses National Mushroom Month to showcase mushrooms’ many benefits – The Packer
• Mushrooms are Having Their Moment – Produce Business
• Mushroom Council Devotes National Mushroom Month to Showcasing Mushrooms’ Many Benefits, Including Extending Grocery Budgets – Perishable News
• Mushroom Council Launches New Multimedia Campaign – Progressive Grocer
• Mushroom Council plans National Mushroom Month promotions – Produce Blue Book
• Post pandemic conditions impact mushroom growers – Produce Blue Book
• Monterey Mushrooms Releases The Ultimate Camping Menu Cookbook – Perishable News
• Mushrooms can extend grocery budgets, boost nutrition – Produce News

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included a call for entries for the Mushroom Council’s Mushroom Month contest, as well as a recipe from Martha Stewart.

Post Performance:

• Impressions: 1,371
• Engagements: 126
• Reactions: 110
• Comments: 12
• Shares: 0

Engage with this post on Instagram.

Post Performance:

• Impressions: 1,025
• Engagements: 96
• Reactions: 83
• Comments: 8
• Shares: 0

Engage with this post on Instagram.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.