Media Placements – 09/30/2020

Mushrooms in the News: 09-30-2020

Mushrooms were included in a list of 5 vitamin D-rich foods on POPSUGAR. “A simple and delicious way to add vitamin D to your diet is blending finely chopped mushrooms with ground meat in dishes such as burgers, tacos, or bolognese,” explains Lauren Manaker, MS, RDN. “Swapping just 25 percent of the meat for mushrooms will reduce your calorie and fat intake, while adding nutrients like vitamin D, potassium, B vitamins, and antioxidants.”

The growing demand for mushrooms at retail was covered by The Produce News. While making note of the recent IRI data, there is also mention of the Council’s recent campaigns, including #MushroomADay for Mushroom Month and the Blended Burger Project: Home Edition with Bon Appétit.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Vitamin D Is Key to a Healthy Immune System, and These 5 Foods Have It in Spades – POPSUGAR
• What is vitamin D deficiency? How less sun can make you vulnerable to infection – Yahoo!
• The best source of B12 for vegans – and when to take a supplement – INSIDER
• If Mushrooms Could Talk, Here’s What They’d Tell You – Reader’s Digest
• Crispy Brie-Stuffed Mushrooms – The Pioneer Woman
• Mushroom & Brussels Sprout Pizza – Good Housekeeping
• A spin on the French dip, featuring pinwheels filled with steak and mushrooms – The Washington Post
• A stuffed portobello only food writer Nigel Slater could design – The Washington Post
• White Button Mushrooms 6 Ways – Nutrition by Mia
• Enchilada Stuffed Mushrooms – Two Peas & Their Pod

TRADE

• Demand for mushrooms on the rise during pandemic – The Produce News

SOCIAL/DIGITAL

Top Posts

Top performing posts this week included a poll to mushroom fans asking them to vote on why they love mushrooms, followed by a mushroom frittata recipe post from Mushroom Month partner Andrea Slonecker.

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Post Performance:

• Impressions: 20,423
• Engagements: 2,252
• Reactions: 1,439
• Comments: 154
• Shares: 64

Like, comment and share this post!

Post Performance:

• Impressions: 17,560
• Engagements: 1,411
• Reactions: 663
• Comments: 113
• Shares: 169