Media Placements – 10/07/2024

In their lengthy “Are Plant Burgers Better than Beef Burgers?” feature, Washington Post recommends blending with mushrooms: “If you don’t like the taste of plant-meat alternatives or traditional store-bought veggie burgers, then consider making…a black bean and mushroom burger with balsamic-glazed onions. Another option is to make your own ‘blended’ burgers by using a combination of ground beef and plants such as black beans and lentils or mushrooms. You’ll get the taste of real meat combined with the health and environmental benefits of eating plants — without the ultra-processing.”

Last week’s Washington Post feature, “Mushrooms are the Darlings of Sustainability,” syndicated widely this week, with pick up in Yahoo, one of the nation’s largest outlets.

With food trend forecasting season upon us, mushrooms are already making the list. The Packer, Progressive Grocer and Produce Bluebook shares Fresh Thyme Markets’ top 10 2025 food trends: “Evolution of the mushroom — Adaptogenic mushrooms, which may help the body manage stress, anxiety and fatigue include varieties like lion’s mane will start to gain momentum. Expect to see more mushroom-based products in everyday pantry staples like pasta, broth and coffee, allowing consumers to effortlessly add its anti-inflammatory and sleep aid properties to their diets.”

Bon Appetit’s video/print article “I Need Mushroom Recipes” features publication editor host Chris Morocco helping caller Leah overcome her fear of cooking mushrooms by providing deep background, first-hand meetings with growers and receipt inspiration.

CONSUMER

• Are Plant Burgers Better Than Beef Burgers? Here’s How to Decide. – Washington Post
• Mushrooms are the Darling of Sustainability – Yahoo
• I Need Mushroom Recipes – Bon Appetit
• 12 Tempting Mushroom Pasta Recipes For Everyone – M.A. Kitchen
• 24 Best Mushroom Recipes – Tasting Table
• 17 Mushroom Recipes So Good, You Won’t Believe They’re Homemade – MSN
• Why Mushrooms Deserve to be Having a Moment – 5 NBC DFW/Consumer Reports
• 20 Mushroom Recipes That Show Off the Best of Earthy, Umami Flavor – Recipe Granny
• 12 Savory Mushroom Creations That Are Simply Unforgettable – Hungry Gourmet
• 38 Marvelous Mushroom Recipes – Or Whatever You Do
• Queso Fundido with Mushrooms – Food and Wine
• Pepperoni and Mushroom Pizza Pasta Recipe – Chowhound
• Shiitake Mushroom Stir Fry Recipe – Allrecipes
• Hearty Bacon, Mushroom and Swiss Cheese Meatloaf Recipe: Easy and Full of Flavor – Recipe Mastehttps://www.msn.com/en-us/foodanddrink/recipes/25-easy-comforting-slow-cooker-recipes-to-make-mealtime-oh-so-delicious/ss-AA1ru4NN?ocid=Peregriner
• Washington Post: Kennett Square Leads Nation’s Mushroom Production Amid Industry Boom – Vista Today
• 20 Fall Dinners for Healthy Cholesterol – Eating Well
• 47 Cozy Fall Dinner Ideas That Will Warm Your Heart and Home – Recipe Granny
• 25 Simple Slow Cooker Weeknight Wonderful Recipes That Will Make Dinner a Breeze! – Namely Marly

TRADE

• Fresh Thyme Market Shares Top 10 Food Trends for 2025 – The Packer
• Fresh Thymes’ Top 10 Midwest Grocery Trend Predictions – Progressive Grocer
• Fresh Thyme Market Releases 2025 Trend Predictions – Produce Bluebook
• Stable Organic Mushroom Market with Growth on the Horizon – Fresh Plaza

TOP POSTS

TThis week’s top post features an interactive post asking followers to comment their favorite mushroom pizza. 

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.