Media Placements – 10/11/2021

Mushrooms in the News: 10-11-202

This week, The Beet unveiled their 5 reasons to make mushrooms a regular part of their diet. Their main points focused on the taste, nutrition, and sustainability of mushrooms. They also shared the signature Wicked pan-pressing technique for making show-stopping mushroom steaks with crispy edges and juicy centers seasoned just right. Use oyster mushrooms, Portobellos, lion’s manes, maitakes, the bigger the better.

The USDA granted nearly $4 million to Penn State University’s College of Agricultural Sciences to support an interdisciplinary, multi-university team of researchers as they investigate technologies designed to address labor shortages on mushroom farms. The four-year USDA-NIFA grant will support continued work to improve manual harvesting speed by adjusting production practices, reducing the dependency on manual labor through the development of automated harvesting and packaging machines, and assessing the economic impacts of the proposed technologies.

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• In the Wicked Kitchen on The Beet: Essential BBQ Mushroom Steaks – The Beet
• Foods Registered Dietitians Love – Well and Good
• These 6 foods can help boost your immune system going into cold and flu season – KSL
• Mushrooms Are Actually Perfect for the Keto Diet – Men’s Health
• Skillet Turkey Meatloaves with Mushroom Gravy – Southern Living
• Garlic Rotisserie Chicken Top Ramen – Costco Connection
• Mushroom and Egg Croissant Sandwich – Costco Connection
• Majo Tofu – Food & Wine
• A Breakfast that Dreams of Being Dinner – The New York Times
• Mushroom Pizza – In The Know
• Pumpkin Polenta with Mushroom-Wine Gravy – Yahoo!
• 31 Perfect Fall Recipes To Make This October – BuzzFeed

TRADE

• New Hope Farmacy Aims to Be the Mushroom Hub of the Midwest – MSP Mag
• USDA grant supports Penn State research on automation of mushroom industry – Fresh Plaza
• How produce-centric plates are getting a pandemic-era makeover – Nations’ Restaurant News

SOCIAL/DIGITAL

Top Posts

This week’s top posts include a recipe share for The Recipe Doctor’s Air-Fryer Chicken Fried (Mushroom) Steaks and a Vegan Street Tacos recipe in honor of National Taco Day.for criminis.

Post Performance:

• Impressions: 35,939
• Engagements: 1,756
• Reactions: 375
• Comments: 23
• Shares: 98

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Post Performance:

• mpressions: 11,017
• Engagements: 768
• Reactions: 501
• Comments: 11
• Shares: 54

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The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.