Media Placements – 10/28/2020
Mushrooms in the News: 10-28-2020
The Pampered Chef’s Registered Dietitian, Sandy Wolner, demoed three upgraded comfort food recipes as part of the “In the Kitchen with Pampered Chef” video series. Blended Burger Sliders were suggested as a spin on traditional burgers, with a nod to mushrooms’ nutritional benefits, umami flavor and ability to stretch the protein.
The Kitchn shared a roundup of their 30 best mushroom recipes, including blended Meaty Mushroom Lasagna. “Mushrooms are a powerhouse, adding serious meatiness and deep, rich flavor everywhere they’re added,” the article explains. “You can count on this regardless of variety. Shiitakes, oysters, trumpet, and morel mushrooms always get high marks, but even basic button mushrooms have a lot to offer up.”
MEDIA + SOCIAL/DIGITAL HIGHLIGHTS
CONSUMER
- 3 Comfort Food Makeovers – Pampered Chef Blog
- WLIO News Journal Noon Edition – Your Hometown Stations (Lima, Ohio)
- All-Purpose Mushroom Meat Mixture Recipe – Health Starts in the Kitchen
- Beef and Mushroom Empanadas – My Food & Family (Kraft Heinz)
- 30 of Our Best Mushroom Recipes to Try ASAP – The Kitchn
- Jacques Pépin’s Easy Mushroom Soup Is on the Table in 10 Minutes Flat – Chowhound
- Only 30 Minutes To Umami With These Miso-Glazed Mushroom Kebabs – Mindbodygreen
- Brown Butter Mushroom & Goat Cheese Toasts – EatingWell
- Roasted Mushroom Pasta with Herbs – What’s Gaby Cooking
- Sautéed Mushrooms – Delish
TRADE
- Food Trends 2021: Staying Healthy In Today’s World – Supermarket Guru
SOCIAL/DIGITAL
Top Posts
Top social posts this week included a simple mushroom toast recipe (using “nutritious” language), as well as a more indulgent recipe roundup video reshared from Buzzfeed’s Tasty channel.
Post Performance:
- Impressions: 57,929
- Engagements: 1,674
- Reactions: 1,086
- Comments: 49
- Shares: 129
Post Performance:
- Impressions: 10,452
- Engagements: 630
- Reactions: 315
- Comments: 16
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