Media Placements – 11/18/2020

Mushrooms in the News: 11-18-2020

Sally Kuzemchak, MS, RD shared 6 Reasons to Eat More Mushrooms on WebMD this week. She makes note of nutritional benefits, meaty flavor and ability to help with weight loss. Additionally, there is a nod to The Blend with reason 4 being “[mushrooms] vanish into ground meat.”

Lauren Manaker, MS, RDN discusses blended burgers and other foods in an article on inflammation on Eat This, Not That!

Chef Mitzi Jackson-Robinson cooked up a Short Rib & Portobello Mushroom Blended Burger on the burger portion of the Chopped Comfort Food Feud episode (first air date was November 10 on Food Network). The judges explained that “mushrooms in a burger is beautiful because it gives it an almost umami-ish flavor to it.” Chef Mitzi also entered the 2019 Blended Burger Project (see entry photo here).

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• 6 Reasons to Eat More Mushrooms – WebMD
• 14 Tips to Reduce Inflammation to Lose Weight Faster, According to RDs – Eat This, Not That!
• The Foods to Boost Your Energy Levels and Immune System as We Head Into Covid Winter – Wall Street Journal
• Comfort Food Feud: Burgers – Food Network’s Chopped
• Pa. Farm Show: Fall Food Fest is serving your favorite milkshakes, fried foods and more – The Record Herald (Waynesboro, PA)
• Eat to beat colds, flu & more – Woman’s Day
• Mushroom Gravy – Gimme Some Oven
• 24 Mushroom Recipes Your Family Will Love – Insanely Good Recipes

TRADE

• 5 reasons frozen foods will trend up in 2021 – Produce Processing

SOCIAL/DIGITAL

Top Posts

The top posts in the past week were both vegan mushroom recipes for the holidays: Vegan Tofurkey with Mushroom Stuffing and Vegan Mushroom & Cranberry Wild Rice Pilaf.

Post Performance:

• Impressions: 4,976
• Engagements: 334
• Reactions: 185
• Comments: 25
• Shares: 58

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Post Performance:

• Impressions: 3,342
• Engagements: 182
• Reactions: 70
• Comments: 18
• Shares: 16

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