Media Placements – 11/20/19

Mushrooms in the News: 11-20-19

In an article about the rise of Flexitarianism on Bloomberg, the author highlights Applegate’s Blended Burger, among other plant-animal blends. Registered Dietitian Dawn Jackson Blatner says “It’s (the flexitarian movement) a pro-plant movement, not anti-meat.”

Grub Street asked chefs “What will dinner look like in 2029?” and published a roundup of their creative dishes. Several included mushrooms, with one chef saying “Mushrooms need to be there, too, since they play an essential role in improving human and environmental impacts.”

Food Navigator covered the announcement that the Mushroom Council will invest $1.5m in nutrition and plant-based research. 

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

Consumer

• BeIf You Kind of Like Peas, Maybe You’ll Love a Pea-Beef Mash – Bloomberg
• A fungus among us: Food makers cuddle up to much maligned mushroom – Food Dive
• 20 Healthy Road Trip Snacks to Fuel You Up For Your Holiday Travels – Well + Good 
• Mushrooms Are the Next Trend In Healthy Snacks – Business Insider Today (Facebook Video)
• Valerie Bertinelli’s Stuffed Mushrooms – Today.com 
• What Will Dinner Look Like in 2029? Ten chefs cook their vision of the future – Grub Street
• 5 Plant-Based Turkey Alternatives to Try This Thanksgiving – My Fitness Pal 
• Mushrooms Muscle Up Immunity! – National Inquirer

Trade

• Mushroom Council to invest $1.5m in nutrition and plant-based research – Food Navigator 

NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Top social posts for the week included:

• (Facebook) Pasta doesn’t have to be heavy! Try this Tagliatelle Pasta With a Light Mushroom Sauce. Recipe: http://bit.ly/2BTPgg3
  • 8,290 people reached
  • 243 engagements
  • 241 link clicks
• (Instagram) When you add mushrooms to your meals, you add flavor and nutrients. What you don’t add is fat and cholesterol because the mighty mushroom is free of both! ?
  • 1,192 impressions
  • 111 engagements
• (Twitter) So you bought a package of mushrooms. Now what? Here are a few tips for storage.  ??(video)
  • 3,936 impressions
  • 1,768 video views
  • 92 engagements