Meetings
Council Meeting &
Marketing Summit RSVP
We’re pleased to invite you to the upcoming Mushroom Marketing Summit, taking place February 12-13, 2025 at the Canopy Hotel Riverwalk in San Antonio, TX.
The Summit is scheduled alongside our next board meeting. All industry members are welcome to attend both the board meeting and the Marketing Summit.
SCHEDULE:
Board Meeting
February 12 | 8:00 am – 12:00 pm
Marketing Summit Day 1
February 12 | 1:00 pm – 5:00 pm
|
1:00 PM |
2025 Food Marketing Trends:What cuisines, flavors and ingredients will consumers be hungry for in the coming year? We’ll discuss (and taste) a few of the trends and discuss how mushroom marketers can keep mushrooms top-of-mind. |
|
2:00 PM |
Mushroom Consumer Insights: A deep dive into the Council’s latest consumer research including co- and cross-purchase findings, consumer preferences, and what we know about heavy, medium and light mushroom consumer behavior. |
|
3:30 PM |
Mushroom Council 2025 Consumer Campaigns: A detailed preview of the Council’s consumer marketing campaigns, including our advertising strategy, digital marketing assets and public relations plans, and how members can participate and amplify these campaigns. |
|
5:00 PM |
Adjourn |
|
6:00 PM |
Dinner |
Marketing Summit Day 2
February 13 | 8:00 am – 3:00 pm
|
8:00 AM |
Innovations in Produce Marketing: A tour of Central Market and H.E.B. stores and discussion on retail marketing trends and inspirations in the produce aisle. |
|
10:00 AM |
Making Mushrooms Trend: Trendsetters Share Fresh Perspectives: A roundtable discussion with leading food industry experts on where they see mushrooms trending and how marketers can continue to grow mushroom excitement. |
|
12:00 PM |
Lunch |
|
1:00 PM |
Trade Marketing Overview: Learn what the Council is doing to build and maintain retail and foodservice trade relationships and partnerships and review the trade data and assets available to members. |
|
3:00 PM |
Adjourn |
Take Our Survey
Are there any other marketing topics you’d like to see on the agenda? Please complete this short survey to provide feedback!
Hotel Information
We’ve secured a group rate of $219.00 per night. Please book by January 13, 2025 to secure this rate. Group code is MUSHRM.
