Shopper Segmentation
Shopper Segmentation studies analyze consumer behavior, preferences, and demographics to identify distinct customer groups. This information helps tailor marketing strategies, enhance product offerings, and boost sales. Fresh Mushroom Consumption and […]
Nutrition Label Studies
NUTRITION FACT PANELS Nutrition Facts Panels Serving size information and nutritional facts panels for 7 mushroom varieties. NUTRITION LABEL STUDIES Fresh Mushrooms Package Optimization & Messaging Test Quantitative Research The […]
Cold Chain
Cold Chain Materials The industry has developed Best Practices in Handling and Cold Chain Management that can help ensure your success. Cold Chain Poster We strive to provide the best […]
Ready to Use Resources
The Blend™ The Mushroom Council is here to help support your sales of mushrooms, including The Blend™. Learn more about how you can leverage our templated or custom promotional programs […]
Retail Dietitian Resources
Feed Your Immune System The Mushroom Council has a variety of materials for nutrition professionals, including a Feed Your Immune System handbook and a comprehensive health signage package, available for […]
Category & Market Insights
Private Brands Overview of fresh mushroom sales by private brands versus manufacturer brands. Organic vs. Conventional Overview of fresh mushroom sales by organic versus conventional 2024 Organic Fresh Mushroom Sales […]
Co- and Cross Purchase
MUSHROOMS + ONION The number one produce item bought during the same shopping trip as fresh mushrooms are onions. Co-and Cross-Purchase studies analyze consumer behavior to identify related product preferences, […]
