The Blend at Retail
The Blend™ at Retail
60% increase of fresh mushroom sales in the produce department due to The Blend™
Offer value-added blend products in your foodservice, deli and meat departments. Blended burgers, blended taco mix, blended meatloaf, blended meatballs and blended lasagna are all value-added items that are attractive to consumers and are a real plus for the bottom line.
The Blend™ ROI Retail RD
Proving ROI is Key. It’s no secret that when making decisions at retail, it always comes down to ROI. As a retail dietitian who’s launching a new campaign around healthy eating, you may be responsible for proving the ROI of your program. Let us help you prove ROI for The Blend™ to your retailer.
Flavor enhancing Properties of Mushrooms Factsheets
Research from the Culinary Institute of America and University of California-Davis, published in the Journal of Food Science, explored the flavor-enhancing properties of mushrooms and found that blending finely chopped mushrooms with ground meat enhances flavor and nutrition.
Sales Increases
- 12% increase in sales of blended burger patty sales in the meat department
- 10% increase in sales of blended meal offerings (meatloaf, meatballs, tacos, etc.)
- 8% of all hamburger patty sales in the meat department were The Blend™
We are excited about the sales results of The Blend™ launch at our stores. Our customers really liked our Blend hamburger patties so we’ve decided to keep them as part of our everyday product offerings.
Danny Williams
Director of Produce Marketing for Doc’s Food Stores, OK
DOWNLOADABLE RESOURCES
The Blend FAQ
What is The Blend? The Blend is a culinary trend that features the craft of blending finely chopped mushrooms with ground meat (beef, turkey, chicken, lamb) for meals that are more delicious, nutritious and sustainable.
Recipes Process Photos + Video
Blended Burgers, tacos and pasta recipe photography and video.
The Blend, a Healthy Choice Drives Volume.
For consumers looking for easy ways to eat healthier, The Blend is a healthier option that’s not viewed as a sacrifice, rather a surprising, welcome solution.
