Co- and Cross Purchase
Co-and Cross Purchase
MUSHROOMS + ONION
The number one produce item bought during the same shopping trip as fresh mushrooms are onions.
Co-and Cross-Purchase studies analyze consumer behavior to identify related product preferences, aiding targeted marketing efforts to increase sales by offering complementary products or cross-selling options.
What is Co- and Cross Purchasing and Data-Based Decision Making
Use this data to make retail level decisions in; cross-merchandising, cross-promoting, cross-advertising, recipe development, meal deal development, ‘also-buy’ suggestions in online baskets.
Getting to Know the “Fresh Mushroom Consumer”
Jonna Parker, IRI, and Anne-Marie Roerink, 210 Analytics, share their insights from an extensive study into the buying behaviors of mushroom consumers.
