Co- and Cross Purchase

Co-and Cross Purchase

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MUSHROOMS + ONION

The number one produce item bought during the same shopping trip as fresh mushrooms are onions.

Co-and Cross-Purchase studies analyze consumer behavior to identify related product preferences, aiding targeted marketing efforts to increase sales by offering complementary products or cross-selling options.

What is Co- and Cross Purchasing and Data-Based Decision Making

Use this data to make retail level decisions in; cross-merchandising, cross-promoting, cross-advertising, recipe development, meal deal development, ‘also-buy’ suggestions in online baskets.

Getting to Know the “Fresh Mushroom Consumer”

Jonna Parker, IRI, and Anne-Marie Roerink, 210 Analytics, share their insights from an extensive study into the buying behaviors of mushroom consumers.