Shopper Engagement

Shopper Engagement

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Shopper Segmentation studies analyze consumer behavior, preferences, and demographics to identify distinct customer groups. This information helps tailor marketing strategies, enhance product offerings, and boost sales.

Fresh Mushroom Engagement at Retail through Q1 2024

A look at household penetration, trips and spending in Q1 2024.

Q3 2022 through Q2 2023 Mushroom Engagement at Retail

A look at household penetration, trips, and spending Q3 2022 through Q2 2023.

Q2 2022 – Q1 2023 Mushroom Engagement at Retail

A look at household penetration, trips, and spending Q2 2022 through Q1 2023.

2022 Mushroom Engagement At Retail

The 2022 study on mushroom engagement at retail provided valuable insights into the evolving consumer behavior and preferences regarding fresh mushrooms.

USAGE & ATTITUDES EXECUTIVE SUMMARIES

2022/2023 Mushroom Tracking Study

Dr. Mark Lang shares his key findings of the 2022 tracking research that compared purchase frequency, interest and trial  to the 2018 benchmark.

Tracking Summary Key Points

Top 4 key learning from the 2022 Tracking Research.