Monthly Shipping and Marketing Report | January 2019

Council Update

Mushroomcouncil.org is currently down as we are in the midst of revamping the site. In the meantime, if you need anything please contact [email protected].

Friday, December 28, 2018 – 10:45am; Release No.: 120-18

WASHINGTON, Dec. 27, 2018–U.S. Secretary of Agriculture Secretary Sonny Perdue today announced the appointment of three members to serve on the Mushroom Council. The appointees will serve three-year terms from Jan. 1, 2019, to Dec. 31, 2021.
Members appointed are:

• Sonya Beltran, Kennett Square, Pa., Representing Region 2
• Meghan Klotzbach, West Grove, Pa., Representing Region 2
• Emily Bettencourt, Morgan Hill, Calif. Representing Region 3

Open Positions on the Council (2020-2022 term):
A call for nominations will be sent on or about February 1, 2019 for three open positions on the Council for the 2020-2022 term.

• Region 1 (All states except CA & PA) – one open position
• Region 2 (PA) – one open position
• Region 3 (CA) – one open position

Mushroom growers have ideas, skills, experiences and perspectives that would benefit the industry; be a voice for your industry by becoming part of the Council.

The U.S. Department of Agriculture and the Mushroom Council encourage all eligible producers, including women, minorities and individuals with disabilities to participate and seek nomination.

Exemption Applications: The exemption applications for the 2019 calendar year have been mailed to those who are currently exempt. If you do not receive an application, please email [email protected]

Council Meeting: The next Council meeting will be held on February 14, 2019 in Orlando, FL. If you would like to attend, please let us know so we can make sure you are accommodated.

Shipment Summary

To see current charts, click here.

Growth rate seems to have slowed some for both domestic and imports…BUT note that the shipments for the last 6 out of 9 months for both domestic & imports set new highs, including the last 3 months; July-Sept.

The Month Ahead

DIGITAL

• The fifth annual Blended Burger Project™ is just around the corner. Stay tuned for campaign updates and ways to get involved.

SCHOOL FOODSERVICE

• The USDA IQF Mushrooms are available in two convenient, commercial packaging. This new packaging came directly from schools’ requests for an easier-to-handle, easier-to-store pack.
  • USDA IQF Mushrooms
  • Pack: 12 – 2.5 pounds IQF Mushrooms
  • USDA Material #110920
  • Average price of $0.8214 per pound
• USDA has reinstated the bulk 40 pounds case of IQF mushrooms for further processing and central kitchens.
  • USDA IQF Mushrooms
  • Pack: 40 pounds IQF Mushrooms
  • USDA Material #110421
  • Average price: $0.7921 per poundIf you would like to become a USDA vendor click here: https://www.ams.usda.gov/selling-food/becoming-approved

Highlights from December

DIGITAL

• The Mushroom Council has tracked a bounty of industry reports and press articles placing mushrooms at or near the top of forecasted 2019 food trends. See here for a full list.
• The December Blenditarian Challenge™ resulted in 20+ original “Comfort Food” entries, including Blended Meatballs with Pasta and French Fried Onion, Beef, Mushroom, Broccoli Casserole.

Digital Metrics

Mushroom Council

Blenditarian

Digital Metrics

Tracker Highlights – Period ending 11/4/2018

• Download the Highlights (4 & 52 Weeks) Report
• Download the Graphic Highlights Report

Spotlight – Notable and Newsworthy

• In the 4-weeks – Organic mushroom dollar and volume growth rates outpaced Conventional
• In the 52-weeks – Mushroom dollar growth rate outpaced total produce by +2.7 points

* IRI/FreshLook Data provided by Fusion Marketing