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Monthly Shipping and Marketing Report | July 2019
Mushroomcouncil.org is currently down as we are in the midst of revamping the site. In the meantime, if you need anything please contact [email protected].
Council Meeting:
The next meeting of the Council will take place on September 5 – 6 at the Hilton Garden Inn, Kennett Square, PA If you are interested in attending, please let us know so we can make sure you are properly accommodated.
Annual Industry Meeting:
The annual industry meeting will be held on the evening of September 5 in Kennett Square, PA. More information will be forthcoming as the date gets closer.
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2018 Annual Report
Each marketing channel highlights their top achievements and goals reached, as we as memorable moments. Council President, Bart Minor, discusses the state of the industry and a promising forecast for 2019/2020 mushroom growth.
View The Report
Shipment Summary
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The Month Ahead
DIGITAL
- The theme for social media in July is “Mushrooms Make a Perfect Picnic.” Find sample content here and graphics here.
- The monthly Blenditarian Recipe Challenge runs from July 1-25. The blended recipe inspiration is party dips and queso. Share the Challenge Graphics to promote trial of The Blend among home cooks.
- The Mushroom Council and Beef Checkoff are partnering for the 5th Annual Veal Summer Grilling Promotion. The on-pack sweepstakes runs from July 15 – September 3. Stay tuned for more information.
- The fifth annual Blended Burger Project is in full swing and 400+ restaurants are participating in all 50 states + Washington D.C.! Vote for your favorite burger at https://www.jamesbeard.org/blendedburgerproject.
- The James Beard Foundation Taste America event series kicks off with an event in NYC on Wednesday, July 24. If you would like to attend, reach out to [email protected] for more information.
Highlights from June
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DIGITAL
- The first-ever Blended Burger Project: Home Edition received 380+ entries! Check out the creative entries here. The winner will be selected and announced in July.
Digital Metrics
Mushroom Channel
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Blenditarian
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Digital Metrics
Tracker Highlights – Period ending 04/24/2018
- Download the Highlights (4 & 52 Weeks) Report
- Download the Graphic Highlights Report
Spotlight – Notable and Newsworthy
- In the 4-weeks – Organic mushrooms showed sales gains, while conventional mushrooms showed declines
- In the 52-weeks – Mushroom category growth rate outpaced Total Produce
*IRI/FreshLook Data provided by Fusion Marketing
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