Monthly Shipping Report | December 2024

Tracker Highlights – Period ending 12/01/2024

A few of the key findings of the report for the weeks ending November 3, 2024:

November brought an improvement in consumer sentiment, taking it to the highest point in seven years. Post Thanksgiving sales reflected similar optimism, with a 7% over 2023 taking sales to $40.6 billion.
Thanksgiving was later this year, making week-to-week comparisons harder, but November experienced a 3.7% dollar sales increase over last year, with robust increases for the meat and produce departments.
The quad-week generated $124 million in sales for fresh mushrooms, down 1.8%, the same percentage as the 52-week view.
However, volume sales compared to the prior quad week was up 10.9%, the highest percentage increase since 2017 — demonstrating that holidays remain an important time when light mushroom consumers engage.
White mushrooms made up a larger share of total sales during the quad week, which is related to the light mushroom consumers coming into the category during Thanksgiving.
Organic remains a substantial growth area for fresh mushrooms, with gains in dollars, units and volume.

Download your copy of the quick two-page summary, the plug and play PowerPoint ready for use, and the in-depth Excel data file.