The Fresh Mushroom Shopper
The Fresh Mushroom Shopper
About half of American households purchase fresh mushrooms.
Fresh mushrooms are purchased about 7 times a year.
The average American household spends more than $22 per year on fresh mushrooms.
The total ring is highest for crimini baskets.
Specialty is mostly lower as it tends to be a meal/recipe, not a stock-up trip.
$92.77
Total ring if mushrooms are purchased
$92.53
If white mushrooms are purchased
$105.98
If crimini mushrooms are purchased; Portabella = $89.85
If specialty mushrooms are purchased
Shiitake $99.98; Oyster $85.37; Enoki $75.94; Random Weight $72.33
Shopper Engagement
Overview of fresh mushroom trips, spend per tri, household penetration and annual spending overview.
Shopper Segmentation
Overview of the demographics and purchase habits of light, medium and heavy mushroom buyers.
Co- and Cross Purchase
Study into other foods and beverages purchased at the same time as mushrooms (co-purchase) and items that are bought at a greater rate by mushroom households (cross-purchase).
