Co- and Cross Purchase
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Co-and Cross Purchase
MUSHROOMS + ONION
The number one produce item bought during the same shopping trip as fresh mushrooms are onions.
![](https://www.mushroomcouncil.org/wp-content/uploads/2024/02/Mushroom-Onion-1024x678.png)
Co-and Cross-Purchase studies analyze consumer behavior to identify related product preferences, aiding targeted marketing efforts to increase sales by offering complementary products or cross-selling options.
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What is Co- and Cross Purchasing and Data-Based Decision Making
Use this data to make retail level decisions in; cross-merchandising, cross-promoting, cross-advertising, recipe development, meal deal development, ‘also-buy’ suggestions in online baskets.
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Getting to Know the “Fresh Mushroom Consumer”
Jonna Parker, IRI, and Anne-Marie Roerink, 210 Analytics, share their insights from an extensive study into the buying behaviors of mushroom consumers.