Shopper Engagement
![](https://www.mushroomcouncil.org/wp-content/uploads/2024/01/Shopper-Engagement-Hero.png)
![](https://www.mushroomcouncil.org/wp-content/uploads/2024/01/Mushroom-Retail-Icon-2.png)
Shopper Engagement
Shopper Segmentation studies analyze consumer behavior, preferences, and demographics to identify distinct customer groups. This information helps tailor marketing strategies, enhance product offerings, and boost sales.
![](https://www.mushroomcouncil.org/wp-content/uploads/2024/01/PDF-Icon.png)
Q3 2022 through Q2 2023 Mushroom Engagement at Retail
A look at household penetration, trips, and spending Q3 2022 through Q2 2023.
![](https://www.mushroomcouncil.org/wp-content/uploads/2024/01/PDF-Icon.png)
Q2 2022 – Q1 2023 Mushroom Engagement at Retail
A look at household penetration, trips, and spending Q2 2022 through Q1 2023.
![](https://www.mushroomcouncil.org/wp-content/uploads/2024/01/PDF-Icon.png)
2022 Mushroom Engagement At Retail
The 2022 study on mushroom engagement at retail provided valuable insights into the evolving consumer behavior and preferences regarding fresh mushrooms.
USAGE & ATTITUDES EXECUTIVE SUMMARIES
![](https://www.mushroomcouncil.org/wp-content/uploads/2024/01/PDF-Icon.png)
2022/2023 Mushroom tracking Study
Dr. Mark Lang shares his key findings of the 2022 tracking research that compared purchase frequency, interest and trial to the 2018 benchmark.
![](https://www.mushroomcouncil.org/wp-content/uploads/2024/01/PDF-Icon.png)
Tracking Summary Key Points
Top 4 key learning from the 2022 Tracking Research.