Shopper Segmentation
Shopper Segmentation
Shopper Segmentation studies analyze consumer behavior, preferences, and demographics to identify distinct customer groups. This information helps tailor marketing strategies, enhance product offerings, and boost sales.
The Why Behind Volume Pressure
Digging into fresh mushroom volume pressure at retail to understand its root cause.
Getting the Know the “Fresh Mushroom Consumer”
Jonna Parker, IRI, and Anne-Marie Roerink, 210 Analytics, share their insights from an extensive study into the buying behaviors of mushroom consumers.
Mushroom Shopper Analysis
A detailed analysis of fresh mushroom purchaser demographics. Including age, income, lifestyle habits and cross purchase analysis.
Segmentation and Co-purchasing Data for W.E. 5-15-2022
Not all mushroom shoppers are equal. Learn more about the light, medium and heavy mushroom buyers, their shopping patterns and what other items they purchase to complete their mushroom meals.
Understanding the WHY behind the Volume Pressure in Fresh Mushrooms Sales
Digging into fresh mushroom volume pressure at retail to understand its root cause.
2022 Mushroom Shoppers Segmentation Report
The Segmentation Analysis identifies and describes mushroom shopper segments Key Performance Indicators (KPI) including; demographics, lifestyle factors and target market definition.
2022 Tracking Study Analysis and Data
The objective of the present research project is to field a General Mushrooms tracking survey in Fall 2022, three years after baseline measures were established.
